Who I am
I'm a UX content designer with 15 years of professional writing and editing experience. I thrive in strategic roles within collaborative work cultures that care deeply about empowering their users. While my subject matter flexes, my principles remain the same.
What I’ve done
Senior UX Writer & Content Designer, Google
Mountain View, CA | Aug 2021 - Jan 2025 (3 years, 6 months)
I led UX writing and content strategy in highly-regulated sensitive areas for Google Ads. Established advertiser policy communication principles and made advertiser policy messaging more transparent, empathetic, and easy to understand. Defined company-wide AI terminology and increased user awareness of AI in ads. Delivered DSA compliance in the Ads Transparency Center, including political ads, and ad reporting.
Content Designer, Intuit
San Diego, CA | Mar 2019 - Jun 2021 (2 years, 4 months)
I shaped the content design of TurboTax Live. Simplified complex financial topics and inspired confidence during a stressful time for users. Increased conversions and adoption of product features through research-backed content.
Content Team Lead, Instabug
Remote | Apr 2017 - Apr 2021 (4 years)
From seed to series A, I built this SaaS startup’s content team, implemented a successful data-driven content marketing engine, established UX writing as a new function within the company, and defined company-wide content standards and guidelines.
Reporter and Editor, Various publications
San Diego, New York, Washington, D.C., Cairo | Apr 2009 - Jun 2016 (7 years)
Where I studied
Senior UX Writer & Content Designer, YouTube
San Bruno, CA | Jan 2025 - Present
I lead UX content design for YouTube Trust & Safety. Defining an end to end content vision, principles, and terminology. Identifying and scoping opportunities where content design strategy is critical to product success. Developing and refining an AI writing tool to scale UX writing in unsupported work streams.
University of California, San Diego
B.S. With Distinction, International Studies | Sep 2008 - Jun 2010
University of California, Los Angeles
Global Studies, Dean’s Honors | Sep 2005 - Jun 2007