Design principles How I work Advocate for the user UX’s role is to be the voice of the user in the room where everyone else is thinking about risk and revenue Advocate for all users Accessibility, localization, diversity, and inclusion are table stakes — not nice-to-haves Data and research > personal taste User comprehension should outweigh stakeholders’ opinions on word choice Influence = collaboration The best way to get buy-in is to co-create Progress > perfection There are a thousand countless ways to write one sentence Get in touch aprillemuscara@gmail.com818-205-3509LinkedIn
