Content standards at Instabug
Establishing content guidelines from zero to one
Tl;dr
Scope
Developed voice and tone guidelines and messaging principles for a B2B startup
Implemented the new content standards as part of a rebrand
Process
Collaborated with Growth, PM, and UX to develop a new brand personality
Led workshops to define and align on content standards
Socialized standards with relevant teams
Led a content audit based on the new standards
Impact
Launched a new marketing site rewritten according to the new content standards
Aligned with PM and Eng on a phased roadmap of product content improvements based on the findings of the audit
